DELL 'Anthem'

Youth has always been passionate. But today, passion is power.

Set MAX 'Sheesha'

Brand film for Set MAX; this one co-written with my ex-art partner Sundeep.

SF Sonic 'Wrestler'

What's long life without power? A campaign of three films; this one written with Aggi

SF Sonic 'Armchair'

The second in the series.

SF Sonic 'Puddle'

The third (and last one) in the campaign.

KitKat Lite

One of my early films this.

RIN 'Terrace'

While TIDE was busy surprising the world with their whiteness, RIN had a different message.

IPL 'Warne'

Indian fans missed the IPL when it went briefly to South Africa. We told them that the teams missed them too. One from a series of 8 films.

IPL 'Ganguly'

Indian fans missed the IPL when it went briefly to South Africa. We told them that the teams missed them too. One from a series of 8 films.

IPl 'Sachin'

Indian fans missed the IPL when it went briefly to South Africa. We told them that the teams missed them too. One from a series of 8 films.

Pepsi 'Music'

Pepsi offered the youth the chance to make their own music. I thought true empowerment was if a tone-deaf guy could have his own single. Ram Sampath has never received a brief to make a great lousy track, and he pulled out all the stops here.

Jeep. There is only one.

Jeep's international baseline, my proactive, just-for-fun's-sake local take on it.

Lead India 'Fight'

My launch ad for Lead India 2 that never saw the light of day. 

Ad for Sachin's 100th hundred.

Amit Enterprises Housing Limited asks the question.

TOI 'The unpleasant call of duty".

26/11 brought out terrorists and also heroes. This won a bronze in copy craft at Goafest.

Corporate campaign for Amit Enterprises Housing Limited

A Pune-based builder signed on Sachin. We knew the twain were built for more.

Fortis 'Blood Mapping'

The blood that you seek in an emergency, is available closer to home than you think.

Godrej Washing Machines 'Dirt Cheap'

We kept this one clean: just wash away the mud patch to find out how much discount you've won.

Fortis 'Back your Wish' Campaign

Fortis wanted to communicate their expertise in spine surgeries on the elderly. We realized that a bad back forces you to give up many things (and that when the back is fixed, these things can be resumed). Hence we did an interactive campaign, asking the ailing aged to tell us what they missed most before surgery - with a promise that we'd back their wish.

Godrej CCTV Cameras "Thoughts will remain thoughts".

You may think it, just don't dare doing it.

TOI 'Transfer the Trauma'

An abused wife often wishes she could give it back to her tormentor. One call, and he'll be the one under stress.

Pizza Hut 'Bike'

Late night? We deliver.

Pizza Hut 'Mousetrap'

This was a finalist at Cannes - my first and also JWT Delhi's back then.

Ford 'Drive Slow'

A public service outdoor campaign that reminds speeding drivers to hit the brakes.